Our Focus: Asterisk is for people who love bikes and design. We work with some of the most accomplished artists and designers in the industry, with a focus on quality over quantity. In fact, our graphics are limited release runs. That means each design will only be available for a finite amount of time, and Asterisk decals will be sold at a few select locations. Something this special just can't be done en masse.
Our Mojo: We pronounce it ass-ter-rick, but go ahead and say it however you want. As in, you better asterisk somebody. We chose the Asterisk because it's a well-known, universal icon, but also an indication of something special—much like the wide-reaching yet unique appeal of bicycles. It means different things to different people, cultures and cliques. The historical use of the Asterisk ranges from feudal family trees to literary emphasis, math-speak for zero, and ancient symbols for stars.
Our Products: Applying your Asterisk graphics works more like what you'd do with temporary tattoos than slapping on one big sticker. The designs can be applied just as they're laid out, or you're free to rearrange the designs and apply however you wish. Our decals work with almost every material out there—paint, bare metal, carbon fiber—but may not be compatible with some powder coats. Download very thorough application and removal instructions here.
Our Quality: Our graphics aren't completely impervious to trauma, but unlike traditional one-piece decals and stickers, won't become useless after minor scrapes or upturned edges. This level of quality and durability usually requires a chemical solvent for application, and a costly trip to a professional paint shop. Asterisk decals are easy to put on your bike, and can be removed if you want to change things up somewhere down the road.
Our Planet: We aim to change the painful images of sponsorship and spandex people tend to recall when thinking of the bike community, and address important sustainability and urban planning issues in the process. More style and less wonk equals more people on bikes. More bikes means less pollution and higher quality of life.
